Trolli is best known for its Sour Brite Crawlers gummy worms, but it also makes unorthodox gummies like Octopus, Eggs and Rocks. They’re weird—which is exactly what’s awesome about them. And so the idea of “Weirdly Awesome” was born.
Trolli had to stand out in a category known for fun ads, but with only a fraction of the competition’s budget, so we honed in on our fickle teen target and offered up weird sharable content every day.